ABOUT

mayalorentzenlille

SUMMARY

I’m a 28-year old woman living and working in Copenhagen.
I have a passion for online media and communication.
I have experience in working with project management online and offline marketing,
communication, online media channels and much more.


MAIN AREAS OF EXPERTISE

Below is a short list highlighting my main areas of expertise and experience.

General Management, Project Coordination and Management

Marketing, Communication, PR and Branding

Online Marketing, Web Development and Social Media

  • Management of staff, departments and marketing/IT outsourcing
  • Budget responsible for own departments
  • Negotiations and overall contact with various suppliers and partner companies
  • Project management and coordination for campaigns and projects in marketing and IT
  • Company representative, key account and partner care
  • Presentations
  • Holistic marketing strategy and seasonal campaign development and implementation
  • Brand Identity and Corporate Visual Identity development and implementation
  • PR and Communication strategy development and implementation
  • New product developments
  • New sub-brand developments
  • Customer and market data gathering and analyses
  • Copywriting
  • Hands-on experience in various text, content and material development, minor graphic tasks and various ad hoc etc.
  • Management and optimization of all online marketing channels
  • Online marketing
  • Cross media and social media presence strategy end execution
  • Website development and optimization, based on key figures and performance for several websites
  • App development and optimization
  • Online communication and creative web content development
  • Writing social media, blog and web content

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